MAULI is a registered trademark of RED OCHRE STUDIO LLP. We are a registered Fashion start-up with the Starup India program by Government of India.

We believe in consistent innovation and in nurturing the traditional embroidery crafts.

We are based in New Delhi, INDIA. Our manufacturing facility is inhouse and Sedex compliant, as per the International norms of Social, Health & Safety guidelines.


This electronic record is generated by a computer system and does not require any physical or digital signatures.

For the purpose of these Terms of Use, wherever the context so require "You" shall mean any natural or legal person who has agreed to become a member of the Website by providing Registration Data while registering on the Website as Registered User of Mauli.co.

The customer by accessing / using www.Mauli.co as a registered user agrees to be bound by the terms and conditions, policies of our website. Any customer willing to use our website may create an account by providing true, accurate and complete information as to name, address, email, phone number, and thus avail the services. Please note that we rely on the information you have provided to us at the time of creating an account for verifying your details and further for delivery purposes and communication of any attractive offers from time to time.

Mauli.co reserves the right to change, amend, modify or update the policies, terms and conditions from time to time, without any notice and the revised terms and conditions would be available on website, hence customers are requested to read the same carefully.

You agree that the Company may appoint any third party service provider, including but not restricted to one or more of the Company's affiliate to provide backend operations and support as instructed by the Company from time to time including but not limited to collection, processing and remittance of the Transaction Price using the existing authorized banking infrastructure to provide enabling support facility for collection and remittance of payment including but not limited to the Logistics Partner.


The domain name “www.Mauli.co” is controlled and operated by Red Ochre Studio LLP. All material on this site, including images, illustrations, audio clips, and video clips, are protected by copyrights, trademarks, and other intellectual property rights that are owned and controlled by Red Ochre Studio LLP. Material on “Mauli.co” web site owned, operated, licensed or controlled by Red Ochre Studio LLP is solely for your personal, non-commercial use. You must not copy, reproduce, republish, upload, post, transmit or distribute such material in any way, including by email or other electronic means and whether directly or indirectly and you must not assist any other person to do so. Without the prior written consent of the owner, modification of the materials, use of the materials on any other web site or networked computer environment or use of the materials for any purpose other than personal, non-commercial use is a violation of the copyrights, trademarks and other proprietary rights is prohibited. Any use for which you receive any remuneration, whether in money or otherwise, is a commercial use for the purposes of this clause.

The Customers are advised to shop and use the products only through our registered domain www.Mauli.co, or through our registered partners mentioned on our website. We shall not be liable in any way to any person for buying our products or similar products under the name “Mauli” from any other online store.


The customer can only make transactions in INR (INDIAN RUPEES) and check the prices of the products. For customer within INDIA, the prices stated for the products are inclusive of GST and shipping charges, (please refer to our shipping policy).

Buyers may pay for your items using payment methods such as the following, the availability of which may vary by Mauli site:

  • Certain credit or debit cards (VISA, MasterCard, American Express, and Discover), through our payment gateway partners PayU.

  • Direct debit, or

  • Mauli coupons, gift cards, etc. (if applicable).

Gift Vouchers and redemption of the same is available on Mauli.co only and cannot be availed online on other sites.

* For this purpose we may enter into agreements with third party payment gateway aggregators and financial institutions authorized by the Reserve Bank of India for collection, refund and remittance and to facilitate payment.

(*Payment gateway partners may subject to change in future and will be notified accordingly.)


In no event shall Mauli.co or Red Ochre Studio LLP be liable for any special, incidental, indirect or consequential damages of any kind in connection with this agreement, even if “Mauli.co” has been informed in advance of the possibility of such damages. The maximum liability under this order shall be limited and in any event will not exceed the amount received under this order.


All disputes relating to this purchase are subject to the Courts of Competent Jurisdiction in  New Delhi, India. This Purchase will be governed by Indian Law.  You hereby  agree to submit to the exclusive  jurisdiction of Courts in New Delhi.



  • Shipping Charges on our products shall be mentioned at the time of checkout. We do not provide free shipping worldwide. The shipping charges wherever applicable are based on minimum order value. In cases where the minimum order value becomes voluminous, we charge a nominal fee as oversized packaging charges, to accommodate and safely deliver all the terms ordered.

  • Customers are requested to provide an accurate, complete and valid address and postal code at the time of creating an account to avoid any delays, as we would not be liable if any incorrect address is provided and no refunds may be claimed by the buyer for any delay in delivery of the Products, which was caused due to reasons beyond our control.

  • Please not that billing address refers to the address where a customer receives credit card bills and shipping address refers to the address where the order has to be delivered. You cannot change the shipping address once the order is paced.

  • Once the order is placed, you can track the order status at our website, and in case of any queries relating to the order, you may email your query to info@mauli.co after the product is dispatched by us, you will receive a tracking code, with which you can track the status of your purchased product.

  • For international customers, the VAT/Impot Duties/Local Taxes are borne directly by the customer, to be paid at the time of delivery to our courier partner. These taxes will be chargeable over and above the product/order price you pay. These charges are ungovernable as they differ from country to country according to local rules and regulations.

  • All prices are inclusive of Local India Taxes only.

  • We disclaim our liability in case of delay in the delivery due to unforeseen events or wrong delivery address provided by the buyers.

  • Custom charges might be applicable in case of delivery outside US. Customer will be liable to customs charges in such cases.


Delivery Area

Estimated Time Taken For Dispatch

Estimated Time for Delivery



5-7 working days

Rest of the World


10-14 working days



If a customer cancels an order before the order has been shipped, Mauli.co may accept the order cancellation and refund the amount to buyer within a reasonable period of time. In such cases, the order amount will be refunded but with any transaction fee charged by the Bank deducted. Please note that Mauli.co may not be able to cancel orders that are already shipped or in transit.


  • Orders are only eligible for return/exchange if:

  • The product is clearly defective/damaged.

  • Received wrong product.

  • The product received does not match the terms of colour/design/fabric/ quality, as seen on the website.

  • The product must be returned in their original condition i.e; it must be unused and unworn, with no marks or folds, scent or damage. Please be careful when trying on clothing. (The Products with perfumes or body odor are considered used and are not fit for return or exchange).

  • The price tag/label has not been removed;

  • The order invoice is produced along with the product;

  • The product can be exchanged with another product of the same price range from same store or any other store in same country;

Please note that no returns or refunds shall be allowed if the customer is dissatisfied with the color, size, shape, quality of the product, only exchange is allowed in such cases.

Please note that products bought under special promotion, or sale, cannot be returned, or exchanged once bought and hence no refund, return or exchange request can be entertained.

Note: The Quality assurance and return, refund shall be void if the product is mishandled or washed in any way. All our products come with the “DRY CLEAN ONLY” label and hence can only be dry cleaned.

In case of any queries related to returns, we advise you to email your query to info@mauli.co.

  • Reach out to Mauli Customer Care at info@mauli.co within 7 days from the receipt of order to get a confirmation on the return / refund eligibility of the order.

  • One of our executives will get in touch, in order to process the return/exchange request.

  • The customers may have to share the image of the product received in order to initiate the return pick up.

  • A confirmation mail would be sent to the customer, confirming the return/exchange request.

  • Return pickup will be facilitated by the Mauli customer care team with 7 business days from the date of return/exchange confirmation.

  • Customers are requested not to return products through any personal mode other than the return facility provided by Mauli.co as this may hamper/delay the refund/exchange process.

  • Customers may have to bear additional charges such as return cost and customs duties (for international orders). Such amount shall be indicated to the customers in advance.

Order placed for Gift Vouchers are not eligible for Cancellation/ Exchange or Refund.


The product will go through the following internal checks before refund gets processed:

  • The product/s returned should be in original condition.

  • The product/s must not be used or washed.

  • The product/s should have the original tags/labels in place and folds intact.

  • The product/s should be returned along with the box in which the product was delivered.

The refund may be delayed or not processed, if the returned product/s does not meet any one of the internal check criteria mentioned above.


  • Refunds (net of any additional charges applied on account of return) shall be made to the same issuing bank through which the Product was purchased, using the same payment method. Refunds are processed within 7 business days of receiving the product to Mauli.co warehouse.

  • The refunded amount may take 7-10 business days from the date of initiation of refund to reflect in the bank account/Credit card/wallet.

  • In the event of false, frivolous or baseless complaints regarding the delivery or quality of products, the customer will not be eligible for refund or replacement.

  • Customers have the option to raise a chargeback with their bank, if the refund amount does not reflect within 15 days from the date of initiating refund.

  • However, we request the customers to reach out to us first for any queries and speedy resolution on any payment/refund process.


We at Mauli.co (“Mauli”, “we” or “us”) know that you care how your information is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Mauli.co. By visiting Mauli.co, you are accepting and consenting to the practices described in this Privacy Policy notice.


The company, Red Ochre Studio LLP, is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.


We at Mauli.co recognize your right to confidentiality and are committed to protecting your privacy. Mauli.co does not furnish any identifiable information at the individual level regarding its customers to any third party. The information you give to us is held with the utmost care and security. This information is collected primarily to ensure that we are able to fulfill your requirements and to deliver you a truly personalized shopping experience. We may directly collect analytics data or use third party analytics tools, to help us measure traffic and usage trends for the Service.

When navigating our web site, personal information about you is not collected automatically or without your knowledge.

Here are the types of information we gather:

  • Information You Give Us: We receive and store any information you enter on our website or give us in any other way. We will always process your e-mail address and password that you submit to us when you sign up for your Mauli account. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customized future shopping for you, improving our platform, and communicating with you.

  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies”, and we obtain certain types of information when your web browser accesses www.Mauli.co or advertisements and other content served by or on behalf of Mauli.co on other web sites. We may also receive/store information about your location and your mobile device, including a unique identifier for your device. We may use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalized content.

  • Information from Other Sources: We might receive information about you from other sources and add it to our account information.


The information we learn from customers helps us personalize and continually improve your shopping experience at Mauli.co in following manner:

  • We use the information to improve our platform, prevent or detect fraud or abuses of our website.

  • We will use the information to provide you with your order history, details around your orders and enable you to handle your account settings. We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information.

  • We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you and communicating with you.

  • We may use the information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalized content.

  • Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you've purchased from us. In order to provide you with relevant product recommendations. Mauli.co will process your navigation and browsing on our digital platforms, your shopping history and product reviews as well as the data you submitted to us through your account.

  • We are also bound to cooperate fully should a situation arise where we are required by law or legal process to provide information about a customer. We may share non-personal, non-individual statistical or demographic information in aggregate form with our marketing partners, advertisers. In other words, we will not tell our marketing partners that you purchased a specific product, but we may tell them how many customers purchased that product.


Processing your personal data is necessary for Mauli to fulfil the service of managing and delivering the order to you. The processing of your personal data for your account is based on your consent when you create your Mauli.co account.

The processing of your personal data that you provide with relevant product information is based on our legitimate interest.


We will keep your data for as long as you have an active Mauli.co account. You have the right to terminate your account at any time, if you choose to do so your account will cease to exist and you will be considered inactive. We will keep your personal data if there are any legal requirements and if there is an open dispute.


'Cookies' are alphanumeric identifiers that are stored on your computer’s hard drive through your web browser to enable our systems to recognize your browser and to provide features such as Recommended for you, personalized advertisements on other web sites, etc to collect and/or store information about you. A cookie file cannot be executed as a code or deliver virus.

When you use our Services, we and authorized third-party providers make use of cookies and similar technologies. We make use of cookies and similar technologies which will not be saved on your device or which will only be saved on your device for as long as your browser is active (e.g. session cookies). Furthermore, we make use of cookies and similar technologies which will be saved on your device for a longer period (e.g. persistent cookies). Wherever possible, we take appropriate security measures to prevent unauthorized access to our cookies and similar technologies. A unique identifier (ID) ensures that only we and authorized third-party providers have access to data that has been collected by means of cookies and similar technologies.

The cookies and similar technologies used by us have various functions:

  • They can be (technically) necessary for the provision of our Services.

  • They help us to technically enhance our Services (e.g. monitoring of error messages and loading times).

  • They help us to improve your user experience (e.g. by saving the font size and data entered into webforms).

  • They enable us to show you more relevant ads.

Our cookies do not contain any personally identifying information, but they do enable us to identify you in case you have visited us earlier and to store items in your shopping cart between visits.

Most web browsers automatically accept cookies, but you can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. However, without a cookie, you will not be able to use most of the features in our website, including placing items in your shopping cart and purchasing them as our system is completely cookie dependent and you must receive ALL cookies to order from our online store. (Important: the information is only taken from what you have typed into the online forms and not from your Hard Disk).

Note that these files in no way allow us to access your hard drive at any time; it only allows your system to tell us that you have previously visited our site.


When you place an order for a product, we offer the use of a secure server. The Secure Socket Layer (SSL) encrypts all the information you input before it is sent to us. This prevents your personal data from being interpreted even if hacked while submitting it to our server. At the time of submitting your Credit Card details you will be redirected to a Highly Secure Payment server where Mauli or its associates have no access to your information. We at Mauli.co see to that your privacy is maintained at all time during your time of shopping at our e-Store. We will not disclose any sort of personally identifiable information except when you give us requisite permission or under special circumstances such as when the law requires it.


Information about our customers is an important part of our business and we at Mauli.co, are not in business of selling it to others. Your data may be shared within Mauli.co. We never pass on, sell or swap your data for marketing purposes to third parties outside the Mauli.co without your consent. Data that is forwarded to third parties, is only used to provide you with our services.


As a Mauli.co customer, you have choices about how to protect and limit the collection, use, and disclosure of information about you.

  • You have the right to withdraw your consent from the processing of your personal data at any time. When you do so your account will cease to exist and Mauli.co will not be able to provide you with our services.

  • You also have the right to object to processing of your personal data that is based on Mauli.co’s legitimate interest by contacting us. Your account will then be deleted and we will not be able to carry out our services to you.

  • You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.


One must be at least 18 years old to be a Mauli.co account holder.

A person under 18 can use an adult's account with the permission of the account holder. However, the account holder is responsible for everything done with that account.

Use of Mauli.co is available only to persons of at least 18 years and above because they are entering into contracts. In most countries, one must be at least 18 years old to enter into a contract.


We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will provide notice on this website and we may notify you by email (sent to e-mail address specified in your account), prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. If you continue to use the services after those changes are in effect, you agree to the revised policy.


To report any grievances, the contact details of the Grievance Officer are provided below:


Red Ochre Studio LLP,

B-90, Sector 67,

Noida, UP, INDIA – 201301


+91 96677 26169



(Mon – Fri 10 am to 6 pm [INDIA TIME])

We respect the privacy of our customers completely. We use the information we collect to enhance your overall shopping experience. We do not sell, trade, or rent your personal information to others.

If you have any questions, doubts or confusion in regard to any of the terms set out here in the privacy policy, please seek clarifications from us through email (info@mauli.co). We will get back to you within reasonable time.