OUR STORY

MAULI, a sacred thread tied on one’s wrist, during a prayer ceremony, signifies a commitment to devote oneself completely to the prayer. The red-ochre color thread has great significance in our tradition and is worn around the wrist with pride.

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A ‘MAULI’ shawl is a promise of originality and authentic hand-craftsmanship. Seasoned team of designers tirelessly work with highly skilled craftsmen to deliver each ‘MAULI’ promise.

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‘MAULI’ is committed to constant innovation, exploring endless horizons of creativity. We bring together hand-crafting skill sets, carefully calibrated through our deep insight of international fashion. Shawls are our canvas, and embroidery is our expression. Blending the two we deliver ‘Cashmere moments’.

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We are based in New Delhi, INDIA. Our manufacturing facility is inhouse and Sedex compliant, as per the International norms of Social, Health & Safety guidelines.

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MAULI is a registered trademark of RED OCHRE STUDIO LLP. We are a registered Fashion start-up, with core belief in consistent innovation and in nurturing the traditional embroidery crafts.